At admission, LifeSpring provided us with a rate estimate and at discharge, we paid the same amount. We were really happy not to pay anything extra… from ayah to nurses, receptionist to doctor, everybody took a lot of care of my daughter and her baby”
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Maternity ward lesson
Wednesday, July 9th, 2008The staff and doctors at the LifeSpring hospital told me that they have to do exactly three things:
1. Realize that their customers* have expectations
2. Exceed those expectations
3. Do better at it every day
That’s as good a marketing plan as I’ve heard in a while.
(notice that they didn’t say ‘patients’)
By Seth Godin
Tags: Seth Godin Comments
Posted in Corporate, LifeSpring Offers, Women's Health | 25 Comments »