Pic is of the Dr’s talk at the ceremony The U.S. volunteers on the top row, and the
LifeSpring marketing team on the bottom row,
me, Sukriti, Sudha and Tricia
Today I co-managed a big marketing event at the newest LifeSpring Hospital that opened just 10 days ago. The event was hosted in the hospital and it was the hospital’s debut event to the community. The event was a community health camp and a Sreemantham ceremony. Sreemantham, is a Hindu ceremony, like a bridal shower, that is hosted for pregnant women in their 7th or 9th month of pregnancy. A large free community event, such as a public bridal shower and health camp are a great way for the LifeSpring to give prospective customers a preview of their services. At the health camp LifeSpring offers free patient consultations, a health talk, as well as free medicine. This camp was particularly special because we had a group of 6 U.S. volunteers that helped us market the event to the community this past week. It was also the first time LifeSpring had hosted a Sreemantham ceremony. I planned out the camp and Sreemantham event and created a marketing plan for it. I also was in charge of managing the volunteers for the week, which was fun. We tried some new marketing tactics, working with government health workers to spead word about the event. It was a huge success! Typically a health camp enables the hospital to identify 10-15 prospective customers. At this event we identified 43 new pregnant women in the community near the hospital. Women came with their children and mothers and mother-in-laws–an all women event, in a lot of ways similar to a bridal shower. The new hospital had been very empty during its first 10 days. It was so exciting to see the hospital over-flowing with people today. Our marketing tactics worked, and the event has helped LifeSpring identify a lot of new patients, who will help to cover the hospital’s overhead as the hospital builds its patient base. I’m absolutely exhausted as I was running around all day directing things, but I feel really happy that I’ve successfully carried out this event and have helped bring a lot of new customers to LifeSpring’s newest hospital!
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