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Maternity ward lesson

LifeSpring

The staff and doctors at the LifeSpring hospital told me that they have to do exactly three things:
1. Realize that their customers* have expectations
2. Exceed those expectations
3. Do better at it every day

That’s as good a marketing plan as I’ve heard in a while.

(notice that they didn’t say ‘patients’)

By Seth Godin

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This entry was posted on Wednesday, July 9th, 2008 at 11:09 am and is filed under Corporate, LifeSpring Offers, Women's Health. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

One Response to “Maternity ward lesson”

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