| In its first year as a private company, LifeSpring delivered nearly 2,000 babies and registered close to 23,000 outpatient visits. Further demonstrating the customer demand, LifeSpring holds a 43% market share in its flagship hospital on the outskirts of Hyderabad.
As of July 2010, more than 7,000 healthy babies have been delivered across all LifeSpring Hospitals.
LifeSpring’s core customer base is the bottom 60% of the Indian population income segment (B60) who have a household income of Rs 3000 – Rs 7000 per month(~$2-5 USD/day). 80% of LifeSpring’s customers have an educational level of grade 10 or below. Many are employed in the informal sector or are day laborers or microentrepreneurs. Like most Indians, many of LifeSpring’s customers do not receive health benefits or have health insurance.
LifeSpring’s customers are demanding an alternative from existing options of maternal care: (1) government hospitals with limited resources; (2) large private hospitals whose high prices keep its services beyond the reach of many low-income women; (3) small private nursing homes that lack transparency in pricing and quality; or (4) giving birth at home.
LifeSpring focuses on supplying care that provides our customers with dignity of choice. LifeSpring calls the women we serve “customers” because pregnancy is not a disease. By empowering women as customers instead of treating them as beneficiaries, LifeSpring enables women to take control of their own health, through pregnancy and beyond.
Customer-focused service is embodied in the “LifeSpring CARES”, a protocol and approach whereby each LifeSpring employee is Courteous, Attentive, Respectful, and Enthusiastic, leading to a Safe environment for our customers. |
